Van Maaren Consignment Explainer

EXPLAINER ANIMATION

JetOUT

JetOUT offers a unique approach to private aviation through jet co-ownership, allowing customers to share ownership of a private jet. This innovative model provides the luxury and convenience of private flying at a fraction of the cost of full ownership.

Business or private?

JetOUT has an amazing value proposition, but their ideal customers are hard to reach. So how can we make a video that ensures both?

It is important to set out specific objectives:

Establishing a Premium Feel: The video needed to reflect the luxurious and exclusive nature of private jet travel.
Incorporating Jets in the Animation: Accurately depicting JetOUT’s fleet in a way that was both visually appealing and true to the brand.
Proposing Their Value: Clearly presenting the benefits and cost-effectiveness of jet co-ownership to potential customers.

To achieve our goal I did the following:

Styled every element according to fit within the JetOUT branding guidelines.
Designed detailed illustrations and models of JetOUT’s jet fleet, ensuring accuracy and visual appeal.
Used smooth, elegant transitions and animations to maintain a luxurious feel.

Results

The final animated explainer video successfully captures JetOUT’s unique value proposition and premium brand image. Key outcomes included:

Increased website engagement: The explainer video was prominently featured on JetOUT’s website and social media channels, leading to higher engagement rates and longer site visits.
Improved conversion rates: Potential customers reported a better understanding of JetOUT’s services, resulting in increased inquiries and conversions.
Brand elevation: The video reinforced JetOUT’s position as a premium service provider in the private aviation market, enhancing brand perception and customer trust.

Conclusion

The creation of the animated explainer video for JetOUT was a successful project that met all challenges head-on. By focusing on premium aesthetics, accurate representations of the jets, and clear communication of the value proposition, the video effectively supports JetOUT’s marketing efforts and contributes to their business growth.

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