Process
For all produced videos the process is very similar. Read below what steps will be utilized to ensure an effective production period, regardless of video topic and goal.
1. Define Objectives and Target Audience:
- Identify the purpose of the explainer video.
- Clearly define the target audience and their needs.
2. Craft a Compelling Script:
- Develop a script that clearly communicates your message.
- Keep the script concise, focusing on key points.
- Ensure the narrative is engaging and aligns with your brand voice.
3. Storyboarding:
- Create a visual storyboard to outline scenes and transitions.
- Visualize how the script will unfold in the video.
4. Design Style and Graphics:
- Decide on the animation style (2D, 3D, whiteboard, etc.).
- Design graphics and visual elements that align with your brand.
5. Select Voiceover and Music:
- Choose a professional voiceover artist with the right tone.
- Select background music that complements the video’s mood.
6. Animation and Production:
- Bring the storyboard to life through animation.
- Ensure smooth transitions and cohesive visuals.
- Incorporate any necessary special effects.
7. Review and Revise:
- Conduct internal reviews to ensure the video meets objectives.
- Gather feedback from key stakeholders and make necessary revisions.
8. Finalization:
- Add final touches, including the last revisions.
- Convert the video for all applicable formats, add additional captions and subtitles.
By following these steps, I can ensure a systematic and effective process for producing an engaging explainer video that effectively communicates your message to your target audience.
