Churney Customer Aquisition Explainer

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EXPLAINER ANIMATION

Churney

Churney’s causal AI utilizes online advertisers their data warehouses to acquire the best possible new customers and maximize the lifetime value of existing customers.

” Boyd did an outstanding job on our product video, delivering top-tier animations that perfectly captured our vision. He went above and beyond to tailor every detail to our needs, taking the time to deeply understand our product to ensure the animations were both accurate and impactful. Not only did he follow our brand guidelines meticulously, but he also expanded on them in creative ways, resulting in a polished and comprehensive final video. “

Andre Cabral

Marketing | Churney

The Challenge

Churney, an AI-driven solution that helps businesses optimize customer acquisition and maximize lifetime value, faced a critical challenge: awareness. Despite offering a powerful and unique approach—leveraging customer data warehouses to enhance online ad performance—many potential users struggled to understand what Churney actually did.

To solve this, Churney needed a concise, engaging, and visually compelling explainer animation that clearly communicated their value proposition in a way that resonated with their target audience.

The Approach

To craft an effective explainer video, we structured the narrative around a simple yet impactful framework:

The Problem: Online ad platforms operate with limited data, leading to suboptimal customer acquisition and missed revenue opportunities.
The Solution: Churney integrates directly with a company’s data warehouse, providing ad platforms with a richer dataset for smarter decision-making.
How It Works: The video visually illustrates Churney’s process-analyzing customer data and adjusting ad settings dynamically to maximize lifetime value.

Using a seamless blend of 2D and 3D motion graphics, I transformed complex concepts into digestible visuals. Every frame was designed to align with Churney’s branding guidelines, ensuring a cohesive and professional look.

The Execution

From concept to final production, the entire video was crafted from the ground up:

Scriptwriting – Distilled Churney’s complex offering into a clear, compelling narrative.
Storyboarding – Sketched the visual flow to align with the messaging and maintain engagement.
Design & Animation – Created dynamic motion graphics using a combination of 2D and 3D techniques.
Sound Design & Music Mastering – Composed and fine-tuned audio elements to enhance storytelling.

End of project

This project highlights the power of strategic storytelling and high-quality animation in simplifying complex B2B solutions. By crafting a visually engaging, brand-aligned explainer video, I helped Churney bridge the gap between their cutting-edge AI solution and their target audience—making their value clear in just a few minutes.

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Now you know what I do, I’d love to hear what you do!